Good news for local farmers and locavores–even Appalachian hillfolk are willing to pay for fresh, local food.
According to the Asheville Citizen-Times, the “Appalachian Sustainable Agriculture Project has released estimates that Western North Carolina consumers bought $62 million worth of local food in 2010. That’s a four-fold increase since ASAP started its “Appalachian Grown” certification and branding program in 2007.”
While this exceeds the typical trend towards local foods in most areas, it is likely indicative of the general direction that our national food consumption is taking. Both organic and local food sales have seen increases nationwide; in fact, local food is predicted to reach $7 billion in sales this year. So what does this say about the future of the food industry? Continue reading