A newly formed alliance dedicated to promoting sustainable agriculture has appeared on the horizon of U.S. farmers and cattle ranchers. The U.S. Farmers & Ranchers Alliance (USFRA) consists of high-level, important farm and ranch-led organizations, and has under its umbrella a number of significant partners as well. What is all this effort in aid of, you may be asking?
Nothing short of a miracle, really, when you think about it. Why? Because from as low as regional-level organizations, to as high as national-level organizations, and everything in between (including those partners functioning at the state level), have all joined forces in order to create a dialog about American sustainable farming and ranching practices. And all this is really in order to be more open to the American consumer, and to listen to what the American consumer is asking for when it comes to food.
The USFRA wants to fill in the gap between agricultural companies and organizations, and the people to whom their food is going. Americans have more and more questions, every day, especially with an unprecedented amount of access to information, via the Internet. And the questions are about the practices governing how farmers and ranchers raise the food that ends up in the market and the butcher. With the shift toward local and seasonal eating ever on the rise, this marks an important shift, whereby national organizations in control over much of the nation’s food supply, finally appear to be entering the conversation about sustainable agriculture.
So how do all these organizations propose to be careful stewards of the environment, offering responsible handling of animals, while they maintain successful businesses and communities that support them?
The USFRA “believes in farming and ranching that is sustainable. To [them] this means helping people everywhere thrive, improving the health of the planet and growing strong businesses. America’s farmers and ranchers are continually working to improve […]”
The US Farmers & Ranchers Alliance Says, “Raise Your Voices”
“As farmers and ranchers, we’ve raised pretty much everything. Except our voices. For too long the voice of farmers and ranchers has often been missing in the conversation about where food in America comes from. That changes now. USFRA is inviting all farmers and ranchers to join us in leading the conversation with Americans. Raise your voice and share your story. Together, we can begin a dialogue with Americans about where their food comes from, the importance of today’s agriculture and our commitment to continuous improvement.”
Learn more about the U.S. Farmers and Ranchers Alliance now.
[Photo Via: poultrycast]